"The main play is frozen vegetables," and frozen fruit, in dollar stores' expansion into private label food, said Jim Griffin, executive vice president at Daymon, a consulting firm that works with retailers on their store brands. But, makers of national brands face tougher competition as dollar stores expand their private label selection, even as they continue to rely on well-known brands like Coke and Procter & Gamble Co's Tide to draw in shoppers. Proprietary data provided by Kraft Heinz shows that Dollar Tree's Family Dollar chain had the second-highest growth in food and beverage sales in the first quarter through February 12, at 14.1 percent, second to rival Walmart Inc and surpassing Sam's Club, Target Corp and Kroger Co.ĭollar Tree, which is scheduled to report earnings on May 25, declined to comment when asked about the data.
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food retailers by share of household spending - though Dollar Tree stopped selling eggs.Įxecutives at packaged food companies like Conagra Brands Inc, say the stores are increasingly attractive because they are installing more freezers and refrigerators for items like budget TV dinners, breakfast sandwiches and yogurt.
A study by Tufts University found the low-cost stores, which number well over 35,000 in the U.S., are the fastest-growing U.S. Now, makers of pantry staples are treating dollar chains with the same rigor as Walmart due to their size and scale, Johnson said. "It used to be, you would get odds and ends" liquidated from other retailers' unsold inventories, said Ed Johnson, a principal with Deloitte Consulting LLP focused on retail and consumer products. They are adding fresh produce and attracting shoppers squeezed by inflation, giving manufacturers with slumping sales a chance to grow. Makers of food and household staples are pushing deeper into dollar stores because the low-cost retailers are opening thousands of locations each year. J M Smucker Co is looking into bringing seasonal flavors of its packaged Dunkin' coffee to the stores, while Hershey Co is in talks to launch its Dot's Pretzels to the retailers, executives said in recent interviews. dollar stores like Dollar Tree Inc and Dollar General Corp in the last year. Razor manufacturer Edgewell Personal Care Co and Kraft Heinz Co have overhauled or built new teams dedicated to working with the biggest U.S.
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